Bacsoft Case study – an interview with Guy Leventon, CEO of Bacsoft Ltd.
1. What does your company do?
Bacsoft provides a complete solution for building and managing remote IoT, Monitoring, and Control applications. Bacsoft targets utilities and manufacturing companies around the world, helping them monitor remote machines on an ongoing basis.
The Bacsoft platform takes the complexity and risks out of IoT. Bacsoft provides instant wireless connectivity with a secured IoT cloud for any infrastructure, legacy or new. It is easy to set up, manage, configure scale-up, and build customizable, code-free business logic applications with Web & Mobile User Experience.
2. What was the challenge?
Bacsoft has identified an opportunity for an innovative solution to optimize maintenance strategy in the utility market – mainly Water and Energy.
This patent pending solution will drive the Energy & Utilities' Predictive Maintenance market growth by providing the highest quality solution and overcoming market adoption barriers.
To take the company to the next stage and increase its competitiveness in the market, the company was looking to validate the idea in two aspects:
• Validating the new product direction
• Understanding the buyers' challenges and purchase drivers in these industries
3. What did BDO Tech Growth & Marketing do for you?
BDO Tech Growth & Marketing took the lead in creating a marketing strategy for the new product that Bacsoft is looking to develop based on a market overview study and in-depth interviews with experts from Industry 4.0 and the utility space
BDO's analysis and recommendation included:
• validation of the need for this new solution
• Problem definition
• The market need and opportunity
• Company and solution overview
• Market and competitive overview
• Marketing differentiation
• Value proposition
4. What was the result?
A well-defined strategy includes all of the above sections, as well as a well-defined company presentation.
This is being used today to present a clear and strong value proposition and marketing strategy for the new product.
The strategy and presentation BDO developed contributed to selling the Company to our new investors.
5. How was your overall experience working with BDO Tech Growth & Marketing?
I found BDO Tech Growth & Marketing to be the perfect partner to support the company towards the following stages.
A team of highly professional individuals with a great sense of purpose to my goals providing excellent results.
What more can one ask for.